Creative Intellect Consulting is an analyst research, advisory and consulting firm founded by Bola Rotibi, an experienced and renowned expert analyst in the field of software development, delivery and lifecycle management processes, technologies and tools.
The company’s key areas of analysis are software development, delivery and lifecycle management across the Software and IT spectrum (e.g. Cloud, virtualisation, SOA, PLM, SPL, PLE, Systems Engineering, Analytics and Intelligence, Agile, Mobile and mobility, etc.) along with their impacts on and alignment with business.
Bola Rotibi, Research Director
Bola Rotibi has 18 years of industry experience spanning engineering, software development and IT analysis. She is a high-profile and highly experienced analyst focused on software development technologies, processes and market trends. In 2008 and 2009 Bola Rotibi was voted one of the top three analysts covering the software development and delivery market and industry by the influential IIAR (Institute of Industry Analyst Relations) group.
Prior to setting up Creative Intellect Consulting, Bola worked at MWD Advisors and analyst firm Ovum. She is a Chartered Engineer and has industry experience spanning the full software development lifecycle across a variety of industry sectors, encompassing network computing and application development. She has worked as a senior software developer for Reuters and a chemical and process control engineer for Air Products.
At Ovum, Bola was the principal analyst leading the Application Lifecycle research service. She also held the management role of practice leader for the software applications team responsible for the research and content strategy of the Business Intelligence, Software Applications, Open Source, Enterprise Architecture and Software Development topic areas.
Over the years as an analyst, Bola has built an extensive portfolio of authored, in-depth product review/evaluations, technology reviews, strategy reports and competitive analysis reports.
Bola’s technology expertise include, Software development (technologies, product and processes), in particular, Application lifecycle management strategies for a variety of platforms (Mobile, Server, Desktop, Web etc.); software modelling, testing and performance. Other areas of expertise include Web 2.0 and Rich Interactive/Internet Applications; IT sourcing for software development projects; enterprise architecture, IT Governance and business management and embedded systems development.
Bola is regularly sought after to provide input into and drive vendor and product selection decision processes. She has acted as an advisor to leading IT providers such as Microsoft, IBM, Oracle, Fujitsu, Adobe, Accenture, HP, Compuware and Borland; to investment and education bodies; and to large (and small) IT user organisations in Retail, Manufacturing, Media, Government, Automotive, Financial Services, Telecommunications and consultancies. An experienced presenter, Bola is also regularly quoted in trade and business press in Europe, America and Asia Pacific including Software Development Times, Computer Weekly and Computing.
Also working with Bola as an Associate Research Analyst writing content for Creative Intellect Consulting is Ian Murphy, an experienced and highly regarded technology journalist.
At MWD Advisors, Bola and Ian authored a number of market and technology strategy reports on Cloud Development Services and Cloud Computing (Cloud Development Services, Navigating the Cloud Vendor Maze part 1 and 2 etc.), Agile development practices and the development of User Centric Services.
Ian Murphy, Principal Analyst
Ian Murphy has a long history with technology. Having been a signaller in the Royal Marines for a number of years, he wrote his first freelance article in 1982 on linking an IBM PC to an office printer followed by a series of pieces on Lotus 1-2-3 and database design. Since then, Ian has done most things in IT – programmer, technical support, project management, operations, management and owned a training company.
Most of Ian’s time, however, has been split between being a freelance journalist and an industry analyst in the IT industry. His specialist areas are datacentres, storage, software development and communications and Ian has been a guest speaker at a number of vendor conferences.
As an analyst Ian has worked for Tech Reports Ltd, Understanding Through Knowledge, Philips Global Media, Ovum, Macehiter Ward Dutton and more recently Creative Intellect Consulting Ltd.
The first analyst report Ian wrote was in 1988 called Expert Systems in Action. The report focused on how companies such as British Coal, British Rail and several banks were saving millions of pounds using expert systems to analyse how they worked and in the fields of support. Examples of analyst reports Ian has authored and collaborated on are Digital Set-Top Boxes, Object Orientated Programming, Java in a Mobile World, Rich Internet Applications and Cloud Development. There are numerous others covering areas such as Business Intelligence, databases, development, Cloud and networking.
Paul Herzlich, Principal Analyst
Paul Herzlich is one of a rare breed of industry analyst who actually has extensive hands-on practical experience working in the technologies he reports on. With 40 years experience in the IT industry, Paul has performed most roles in application development, including business analyst, programmer/analyst, development manager and test manager; he has been an author and consultant on tools, methods and processes; he has worked with numerous languages, operating systems, and technology platforms ranging from business tabulation machines, mainframes, minis and PCs, and followed the trajectory of application delivery from monolithic mainframe systems, to distributed client/server, through web-based applications, and on to mobile devices and the Cloud.
Paul’s experience spans both consultancy and real world practice across a variety of business domains, including banking, finance, manufacturing, petroleum and pharmaceuticals. Within his diverse technical competencies, COBOL application development, testing and quality assurances are his home bases. He now actively monitors and writes about the trends in Application Lifecycle Management, Application Development and Application Delivery, and assists clients in choosing, sourcing and applying best tools, processes and methods in those domains for Creative Intellect.
Jessica Figueras, Associate Principal Analyst
Jessica Figueras is an Associate Principal Analyst with Creative Intellect Consulting, Ltd. She is a highly experienced and sought after analyst and consultant specialising in mobile and social business with over 18 years of experience in the technology and media industry.
Prior to joining Creative Intellect, Jessica spent 9 years at Ovum where she served as Practice Leader for Telecoms Software. In this role she led research on topics including enterprise mobility, service delivery platforms, mobile platforms and device management, and was a frequent speaker and media commentator. Jessica also lead a new research programme at Analysys Mason on IT for telecoms service providers which included research on network enabler APIs and customer analytics.
During her time as an analyst and consultant, Jessica has also worked as Director at Knowledge Peers, a start-up business social network focused on the SME market. In that role she was responsible for strategy work for emerging and established software companies. Her research focused on product positioning, strategic messaging and new
Jessica is based in London, UK. She holds an MA from the University of Cambridge and a Diploma from the Open University.