We know that most organisations are either at the very start of their journey to cloud or have not begun. Amazon Web Services (AWS) has long been the leader in the cloud market. Its lead in terms of market share may differ, depending on how figures are calculated, but its lead in other key areas is unquestionable. These include heritage (10+ years makes it the oldest cloud vendor), number of services, high profile successful customers, and perhaps most importantly, thought leadership.
With so many capabilities, the key for AWS and customers is in understanding where such breadth has value and where depth in capability is important. This report serves to help those looking to navigate the breadth of potential and value from the AWS cloud stack.