The end of March saw HP provide updates on Cloud28+ and HP Helion. At The Cloud28+ Symposium in Frankfurt, Germany brought together a number of ecosystem members, while The HP Helion Roadshow in London provided a general update on the various Helion related products and services. What both events had in common was that they reflected how HP has been refining its messaging around the cloud story. As it does so, the strategy becomes clearer and makes a lot of good sense for both HP and its customers and partners.

In this report, we examine the messaging underpinning HP’s Cloud strategy and identify where next for the portfolio and services.