- Mobile Commerce is growing but numerous studies show challenges to mass market penetration. Primarily concerns about security and usability, the latter due to the difficulties of data entry on small devices.
- Mobile Wallets present opportunities to address the main customer concerns. Wallets, such as those by PayPal, Apple and Google, provide added security and make mobile transactions quick and easy.
- Customers do not trust many of the current Mobile Wallet providers as they are associated with questionable data policies or previous data loss stories. This presents an opportunity for the brands that people do trust such as banks.
- Customers are more demanding with respect to mobile commerce compared
to ecommerce and so the success of any solution will come down to implementation. The one that customers find easiest and trust the most will most likely win.