In this article Bola Rotibi, keynote speaker of the ARTEMIS Technology Conference in Nuremberg, looks at the increased drive for better interoperability in the production of software enabled systems and products. Crucially, she outlines focal issues when seeking a more sustainable interoperability specification to ensure many different tools can share and reuse data easily and take part in a wider range of process workflows. This is especially the case for workflows that raise productivity and improve quality and speed of delivery.