User eXperience (UX) is not just for consumer applications, such as those available through the various app stores (e.g. iTunes, Google Play etc.), but for business applications as well. What vendors have learned, and their customers are discovering, is that better experiences lead to better business outcomes, as well as those of the user’s too.
Good UX, in other words, leads to measurable business benefits.
However, it is a common misconception that a great User Interface (UI) means a great UX. The reality is that one can still create a poor UX using a great UI. In this article we investigate whether Salesforce’s Lightning, the company’s collection of components, tools and technologies that underpin the UI upgrade of its platform, is a force for UX. Readers will learn the three ways to create better user experiences with Salesforce Lightning.