With impacting trends such as “Big Data” analytics, social, mobile and Cloud computing services, organisations can expect to drive greater value from the data held internally within their systems, and from sources externally generated and maintained.

The negative side of data quality impacts brand reputation and regulatory compliance and raises operational costs when errors have to be rectified. The experiences of those organisations attending the Experian Data Quality Master Class and the many case studies from within the wider market, show that there is much to be gained from implementing a proactive strategy towards improving data quality.

This guide provides real world insights into data quality concerns and the realities faced by many organisations within the market place, and in particular, those attending the Experian Data Quality Master Class. The guide highlights the areas of focus for organisations from both the private and public sector looking to improve their master data quality processes.