Business leaders are beginning to wake up to the fact that their core customer data must be of the highest standard to enable a consistent service experience. CRM (Customer Relationship Management) applications sit at the very centre of this issue, but the age old adage remains true that the system is only ever as good as the data that enters into it. Data flows into the organisation from multiple sources and the risk of contamination needs to be managed carefully to avoid undermining the investment that has already been made in CRM technology within the business. The solution is to protect your enterprise CRM through integrated software tools that manage data at the point of capture and overtime. This audit looks at the Experian Data Quality software offerings with pre-built integrations into enterprise applications.