Thursday 22 May saw the Salesforce World Tour stop in London at the ExCeL Centre. The tour is an opportunity to bring the big announcements from Salesforce’s annual conference Dreamforce to local regional audiences. With the UK representing the second largest market outside of the US for Salesforce the London event is an important opportunity to engage with customers and partners. It was also an opportunity to make some UK specific announcements headlined by the rebranding of Salesforce’s UK headquarters Heron Tower in central London to the Salesforce Tower. Whilst the big product announcements had been made last November in San Francisco the time since then has provided an opportunity to bring some extra clarity to the biggest overhaul of Salesforce in its 15 year history, Salesforce1.

Salesforce1 is essentially two products, one being a mobile app that customers would primarily use internally and that can be extended with custom functionality. The second is a platform which allows developers to gain access to the power of the Salesforce backend via an extensive set of APIs. London saw the first demo of Heroku Connect which extends the Salesforce1 platform to the popular Heroku Platform as a Service offering acquired in 2010. Taken in combination these represent a major step for Salesforce towards offering customers a powerful platform and products suite on which the internet of customers can be built.