In the latest of our series of podcasts with developer evangelists from leading vendors I spoke with Darren Smith from Salesforce.com. In these podcasts we look at 3 trends that each vendor is seeing within the developer community. In his roles as Director of platform sales engineering Darren regularly interacts with developers around the Salesforce [...]
IBM is the quintessential enterprise vendor of IT products and services. From the Mainframe to Smartcloud its offerings have always provided high-end technology for those companies fortunate enough to have pockets deep enough to afford them. This has made IBM into one of the world’s most profitable companies. However it also left openings in markets [...]
The success of the Apple App Store has spawned a whole new way of doing business for many vendors. Vendors are now looking at their solutions and trying to see how they can build a platform on which partners will build solutions that can then be sold with the platform owner taking up to 30% [...]
Without partners, Independent Software Vendors, Service Providers, System Integrators and other Consultancies would struggle to compete in a global market and also would probably face massive increases in their direct sales forces. Today, the Cloud is changing these partner models. Evolution of the partnership model Over the years we have seen the way that dealers, [...]
Everywhere you look, the phrase of the last few years has been Cloud computing. When the term first started to be used it was meant to describe a change to the way we would do computing. In many ways it is an amalgamation and next generation of several technologies - outsourcing, utility based computing, grid [...]
