Silverpop, a provider of digital marketing products, is to be acquired by IBM. This adds to IBM’s growing list of Software as a Service products that stands at more than 100. The offering will be immediately applicable to the 140+ partners that IBM has as part of its Ready for Smarter Commerce initiative. It also [...]
The success of the Apple App Store has spawned a whole new way of doing business for many vendors. Vendors are now looking at their solutions and trying to see how they can build a platform on which partners will build solutions that can then be sold with the platform owner taking up to 30% [...]
Without partners, Independent Software Vendors, Service Providers, System Integrators and other Consultancies would struggle to compete in a global market and also would probably face massive increases in their direct sales forces. Today, the Cloud is changing these partner models. Evolution of the partnership model Over the years we have seen the way that dealers, [...]
Many of the Cloud models that software vendors are using today are simply a reworking of their existing software solutions onto a hosted platform. While this might extend your customer base if you use it to lower cost, simply hosting a solution does not make it a Cloud solution or a new business model. Autodesk, [...]
Office 365 is undoubtedly a significant change point for Microsoft. But bullish statements of it being a change point for the industry can be misleading and underplay service solutions already delivered by its rivals in this space, most notably Google. What Office 365 clearly represents is a business service offering that provides benefits and a [...]
Everywhere you look, the phrase of the last few years has been Cloud computing. When the term first started to be used it was meant to describe a change to the way we would do computing. In many ways it is an amalgamation and next generation of several technologies - outsourcing, utility based computing, grid [...]
