Dreamforce 2015: Less show, more business

By |2015-10-22T14:16:48+00:0022 October 2015|Analysis, Uncategorized|

In the yearly dual between Dreamforce the technology conference versus Dreamforce the show, this year was more tech. There were still big name presenters from fields outside of technology (e.g. entertainment) with a surprise appearance from Stevie Wonder playing in Marc Benioff's keynote. But where last year we had Hilary Clinton this year we got [...]

Why developers should embrace the cloud, a discussion with Darren Smith from

By |2015-03-02T20:37:21+00:0015 July 2014|Analysis, Software Development|

In the latest of our series of podcasts with developer evangelists from leading vendors I spoke with Darren Smith from In these podcasts we look at 3 trends that each vendor is seeing within the developer community. In his roles as Director of platform sales engineering Darren regularly interacts with developers around the Salesforce [...]

Salesforce1 comes to London

By |2015-03-02T20:44:13+00:0023 May 2014|Analysis|

Thursday 22 May saw the Salesforce World Tour stop in London at the ExCeL Centre. The tour is an opportunity to bring the big announcements from Salesforce’s annual conference Dreamforce to local regional audiences. With the UK representing the second largest market outside of the US for Salesforce the London event is an important opportunity [...]

Can Analytics unlock the SME for IBM

By |2016-10-17T10:52:38+00:0029 December 2012|Analysis, Consulting|

Analytics is a theme that cannot have escaped anyone in IT over the last few years. As a mainframe and enterprise vendor, it would be easy to think that IBM already had all the tools it needed in this space but apparently not. IBM's Analytic Investment At Analyst Insights 2012 in Madrid, IBM told the [...]